THE LION & THE UNICORN
FACT & FANCY
DEFAULTING & PROJECTIONS
HARD TIMES.
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BLURB
- AC
- ALL CAPS, IN ITS PRIMARY DEFINITION; ALL CAPITALS, WAS ADOPTED BY ME (ALEX, SOLE PROPRIETOR) AS A PHRASE TO SOME-UP A MENTALITY OF BLATANT DISREGARD FOR THE TRIVIALITIES AND HALF-MEASURES IN LIFE, REPRESENTED BY THE LOWER-CASE, AND A SYSTEM WHICH PROMOTES THEIR NECESSITY.
HERE IS MY COURSEWORK, TYPICALLY COMMANDING FAR LESS IMPORTANCE THAN A FINAL PRODUCT, BUT TRY TO BUCK THE TREND OF A GENERATION WHO WERE ALL WINNERS AT SPORTSDAY!
"JUST REMEMBER ALL CAPS, WHEN YOU SPELL THE BRAND NAME!"
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